The Youtoo Premium Sweepstakes Engine (PSE) is anticipated to revive the multi-billion dollar “Call TV” format globally. Youtoo has patented a technology that legally enables viewers to “pay-to-play” at home with game shows, reality shows, sports programming, live events, etc., to win real cash and prizes. The PSE enables real-time, skill based, graphic and trivia companion games for TV programming.
The PSE is 100% turnkey and risk free. Whether the series is first-run or in syndication, you can easily add TV Games to your programming. Youtoo provides website and mobile app integration or offers a stand-alone app solely devoted to gameplay. The company administers the game, produces the “in-show” commercial, creates lower-third graphics, provides billing and manages all customer service. The PSE is a 100% managed, private-label game platform.
The system is 100% turnkey and risk free. Youtoo provides website and mobile app integration or provides a stand-alone app solely devoted to gameplay. The company administers the game, produces the TV commercials or lounge game, provides billing and manages all customer service.
With the recent approval by the Nevada Gaming Control Board, Youtoo is licensing the PSE to casinos beginning with Nevada operators. The benefits are numerous for gaming operators:
When NBC added an “in-show” Call TV commercial to Deal or No Deal, the network generated an estimated $100 million in the first 90 days. The introduction of the “Lucky Case Game” commercial in Deal or No Deal prompted viewers to pay-to-play along with the show and ignited the Call TV phenomenon in the US. Today, the PSE is the next-generation of Call TV driving revenues with “in-show” commercials.
The PSE is proven to generate revenues, increase Nielsen ratings, and provide valuable viewer data not currently available to the TV market. It enables televised premium sweepstakes to comply with sweepstakes regulations in the US and most advanced nations.
In addition, the PSE can be licensed to create original programming. In 2007, BET Networks launched Take the Cake, a Call TV game show, where viewers paid-to-play along with the program for cash and prizes. In seventeen weeks, BET generated an estimated $13 million with Take the Cake that aired in a late night, time slot that previously generated $6,000 per night.
The ultimate viewer interaction is to allow viewers to pay-to-play along with their favorite programs. The PSE utilizes mobile, Internet, social media game play along with a virtual credit system to comply with sweepstakes regulations. After years of development, testing, legal work, patents and international TV deployment, the PSE is now being licensed in the US.
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