With the broadcast launch of their new season, CBS’s The Talk wanted to acquire new registered viewers, increase sponsorship revenue opportunities, and build awareness of their marketing initiative involving user-generated videos broadcast within their show.
Create, deploy and manage a sponsored sweepstakes campaign.
Generate divisional profit for CBS.
Demonstrate sweepstakes drives Nielson ratings.
Synchronize TV with mobile, web & social media gameplay.
We a custom pitch deck which ad sales used to land advertisers and sponsors for the sweepstakes.
Working with the promotions department, secured sponsors to provide substantial weekly prizes.
The PSE is a turnkey system with little or no integration. Using our cloud based CMS, we monitored and optimized the campaign.
Fans of The Talk answer questions from the hosts and record video replies on CBS.com or using the CBS Facebook. app
Using twitter, CBS.com or the CBS Facebook app, fans can send in text messages that appear on-air during the show.
Using our patented HD video recording technology, we developed a custom experience on CBS.com so fans of The Talk can be on the show in a matter of seconds. CBS launched “Everybody Talks” on the series so fans can answer questions and participate in the segment.
What? They cut my close up! Not everybody makes it on-air. But alas all is not lost! All those precious fan videos live on at CBS.com and on the CBS Facebook app where they can be enjoyed and viewed by all.
Using our revolutionary filtering process, videos are automatically scanned for objectionable material and audio is scrubbed for foul language. Tweets and texts are also automatically scrutinized for offensive content.
Our interactive think-tank worked with the production team to creatively use the technology to make better television.
Using the existing workflow, we developed custom technology to significantly reduced resources and man-hours required.