With the broadcast launch of their new season, CBS’s The Talk wanted to acquire new registered viewers, increase sponsorship revenue opportunities, and build awareness of their marketing initiative involving user-generated videos broadcast within their show.

Section-01

1Our-Mission

1Create, deploy and manage a sponsored sweepstakes campaign.

2Generate divisional profit for CBS.

3Demonstrate sweepstakes drives Nielson ratings.

4Synchronize TV with mobile, web & social media gameplay.

1The-Method

develop_talk_c

We a custom pitch deck which ad sales used to land advertisers and sponsors for the sweepstakes.

deliver_talk_c

Working with the promotions department, secured sponsors to provide substantial weekly prizes.

deploy_talk_c

The PSE is a turnkey system with little or no integration. Using our cloud based CMS, we monitored and optimized the campaign.

Section-03app

cta_what

2-Ready-for-your-close-up-1Ready-for-your-close-up

Fans of The Talk answer questions from the hosts and record video replies on CBS.com or using the CBS Facebook. app

Let-your-fingers-do-the-talking21Let-your-fingers-do-the-talking

Using twitter, CBS.com or the CBS Facebook app, fans can send in text messages that appear on-air during the show.

Section-04

BE-ON-THE-TALK-Icon

1Be-on-the-talk

Using our patented HD video recording technology, we developed a custom experience on CBS.com so fans of The Talk can be on the show in a matter of seconds. CBS launched “Everybody Talks” on the series so fans can answer questions and participate in the segment.

THE-SWEET-SOUND-OF-AD-DOLLARS

1The-sweet-sound-of-ad

The sound of profit is sweet. So we developed the PSE to create advertising inventory across multi-platform sweepstakes campaigns. It utilizes traditional television, mobile and web units to maximize revenues.

Section-05

2xTalk_05

CUTTING-ROOM-FLOOR-NO-MORE

1Cutting-room-floor-no-more

What? They cut my close up! Not everybody makes it on-air. But alas all is not lost! All those precious fan videos live on at CBS.com and on the CBS Facebook app where they can be enjoyed and viewed by all.

SEE-NO-EVIL

3-Hear-no-evil-see-no-evil

Using our revolutionary filtering process, videos are automatically scanned for objectionable material and audio is scrubbed for foul language. Tweets and texts are also automatically scrutinized for offensive content.

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1What-we-did-for-CBS

Creative-Services

1Creative-Services

Our interactive think-tank worked with the production team to creatively use the technology to make better television.

Simplified-Workflow

1Simplified-workflow

Using the existing workflow, we developed custom technology to significantly reduced resources and man-hours required.

Back-End-Architecture

1Back-end-architecture

We integrated our cloud-based technology directly into their production equipment saving further resources and time cycles.

Automated-the-Process

1Automated-the-process

We turned a manually intensive process into simple-to-use, unified system that delivers on the promise using social media on TV.

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