First Generation – Call TV

The predecessor to the Youtoo Premium Sweepstakes Engine (PSE) was called, Call TV. Call TV began in 1995 and it quickly became a global phenomenon. Call TV allowed viewers to pay-to-play along with TV programming using premium texting (PSMS) and 1-900 phone numbers, typically costing the viewer $1 per answer.

By the early 2000’s, the airwaves in Europe, Asia, Middle East, Russia, and South America were saturated with Call TV programs to meet demand.


Over 20 satellite TV networks in Europe were devoted to 24-hour Call TV. At its height in global popularity, Call TV was reported to be a $100 billion annual business, although official figures were never publicly released.

In 2007, Call TV made its US debut in the NBC series, Deal or No Deal. Within the first 90 days, the Call TV segment in the show called, “The Lucky Case Game” generated $100 million in Deal or No Deal. By 2008, Call TV was prevalent on most major US networks and appeared in hit TV series including American Idol, Big Brother, Sabado Gigante, and Take The Cake. Call TV was such a force in the television industry; FOX created an entire Call TV division devoted to exploiting the pay-to-play genre. In 2011, sweepstakes compliance concerns forced the networks to abandon Call TV.

Youtoo has resolved the missing link to provide participant consideration through virtual credits in and an on-line virtual store. A patented feature only provided by Youtoo.

Televised premium sweepstakes was an established business. The basis of the PSE from the legal framework to the game play to the financial forecasts, are based on historical Call TV actuals. The only issue that faced the Call TV industry was the use of early technologies for game play that caused concerns in terms of legal compliance. The PSE was designed to resolves these issues.

The PSE utilizes mobile, Internet, and social media game play along with a virtual credit system to enable premium-televised sweepstakes to comply with sweepstakes regulations. After years of development, testing, legal work, patents and real-world deployment, the PSE is now being licensed in the US.